Priya Raman
General
Churn teardown: a 14-day trial with no activation step
The trial converts at 4.1%. Nothing in the first session asks the user to do the one thing the product is for.
What I would change first: move the import to step one.
Priya Raman
General
The trial converts at 4.1%. Nothing in the first session asks the user to do the one thing the product is for.
What I would change first: move the import to step one.
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Sign inTomás Lindqvist
The import being step three is the whole problem. Did you measure how many never reach it?
Priya Raman
61% drop out before it. That is the number that made me look.